윤석민, 김희진(2006), Competition Issues of the Korean Broadcast Service Provision Market in the Multimedia and Multichannel Era, Korea Journal Autumn 2006




*초록



The changes in the Korean broadcast service provision market for the last few years are summed up as the advancement from a terrestrial to a multichannel TV situation. Terrestrial TV is weakening while cable SOs are experiencing rapid growth. Cable SOs, however, are also facing competition. Major over-the-air networks are spinning off PPs centered on entertainment, drama and sports in an effort to diversify their business. The production budgets are relatively focused on commercial content, which in turn are moved to the pay PP channels. In this vein, public and universal service functions of over-the-air networks are weakening. Pay TV exists as a sub-low market, centered around cable SOs. PPs rely highly on advertisements while adopting a low-cost programming strategy. Satellite TV is suffering from this sub-low market. The rising competition in the broadcast service provision market does not mean that sociocultural policy matters will fade away. On the contrary, the efforts to link competition in broadcast market to its desirable sociocultural outcomes should persist.