SEOUL NATIONAL UNIVERSITY
검색창 닫기

연구 지원 논문

Selective Exposure and Selective Perception of Anti-Tobacco Campaign Messages: The Impacts of Campaign Exposure on Selective Perception (황유리)
  • 연구 기간 2010.03.01
  • 작성자icr
  • 날짜2017-11-29 00:32:57
  • 조회수143

Yoori Hwang (2010). Selective Exposure and Selective Perception of Anti-Tobacco Campaign Messages: The Impacts of Campaign Exposure on Selective Perception.  Health Communication, 25(2), 182-190 .

Abstract 

This study examines (a) whether smokers engage in selective exposure to and selective perception of anti-tobacco campaigns and (b) whether the amount of campaign exposure influences selective perception processes. Using nationally representative survey data concerning youths' reception of several anti-tobacco campaigns in the United States, this study found a tendency of selective perception but not selective exposure. In other words, smokers were more likely to engage in campaign message disparagement than nonsmokers (selective perception), but smokers and nonsmokers did not differ in campaign exposure. In addition, the amount of campaign exposure affected the extent to which a person engages in selective perception. The difference in message disparagement between nonsmokers and smokers was larger among those who reported higher campaign exposure than among those who reported lower exposure. Implications of selective processes for campaign effects research are further discussed. 

목록

수정요청

현재 페이지에 대한 의견이나 수정요청을 관리자에게 보내실 수 있습니다.
아래의 빈 칸에 내용을 간단히 작성해주세요.

닫기